Sponsorship intelligence for video, podcasts and fan-led content.
EMV tells you what exposure was worth. MMG Sponsor IQ tells you what the content meant, what fans said, which sponsor it benefits, and what to do next.
Analyse YouTube, podcasts, clips, social posts, WhatsApp, email and web content — then turn fan reaction into sponsor proof, sponsor plays and renewal-ready reports.
EMV values the exposure. MMG understands the sponsorship opportunity.
Standard EMV software estimates the media value of views, reach and engagement. MMG Sponsor IQ goes deeper: it understands the spoken content, reads fan reaction, identifies sponsor fit, checks brand safety and recommends the next sponsor action.
Traditional EMV
- Counts exposure
- Estimates media value
- Reports views, reach and engagement
- Looks backwards
- Treats all attention as similar
MMG Sponsor IQ
- Understands what was said
- Links programme moments to fan reaction
- Detects purchase intent, praise, risk and loyalty
- Matches moments to sponsors
- Recommends what to do next
EMV is the receipt. Sponsor IQ is the intelligence layer.
Video and podcasts create sponsorship value inside the conversation.
A presenter mention, debate, prediction, player discussion or kit-drop moment can trigger thousands of fan reactions. MMG Sponsor IQ connects the content inside the show to the reaction outside the show.
From programme moment to sponsor action.
MMG Sponsor IQ connects the content inside the show to the reaction outside the show. It links programme moments, fan comments, sponsor relevance and timing windows so teams can act while the fan conversation is still hot.
Analyse the programme
Transcripts, audio, video, title, thumbnail, sponsor mentions and channel context.
Detect sponsor moments
Transfers, derbies, player debates, predictions, kit talk, controversy and club loyalty.
Read fan response
Comments, sentiment, purchase intent, questions, praise, complaints and risk.
Match the sponsor
Identify which sponsor category can credibly own the moment.
Recommend the action
Boost, clip, post, poll, WhatsApp opt-in, Sponsor Play, report or archive as learning.
YouTube shows attention. MMG shows sponsorship opportunity.
A retention spike tells you where viewers paid attention. MMG Sponsor IQ explains what that moment was about, what fans said afterwards, which sponsor it benefits, whether it is safe to amplify, and the best action to take.
What you see today
- This video got 79k views
- This clip retained viewers
- Comments increased
- Engagement was high
What Sponsor IQ tells you
- Pirates signing discussion created kit-purchase intent
- Fans asked where to buy the shirt
- Adidas has the strongest sponsor fit
- Launch a WhatsApp kit-drop play today
- Safe to amplify across Instagram and TikTok
If sponsorship lives inside content, Sponsor IQ shows its value.
Sponsor IQ is built for any sponsor, rights holder, publisher, creator, event or audience owner using video, podcasts, clips, newsletters, WhatsApp communities or social content to create sponsorship value.
For sponsors
- Prove sponsorship value
- Understand fan voice
- Find purchase-intent moments
- Act before the conversation cools
- Protect brand safety
- Compare sponsor performance across properties
For audience owners
- Package content value
- Create sponsor-ready plays
- Plan better content
- Prove renewal value
- Show sponsors what fans actually said
- Create report-ready evidence
One sponsor view across every first-party property they fund.
A sponsor may support SoccerBeat, a rugby publisher, a netball creator, a WhatsApp fan community, a newsletter, a podcast and a once-off event. MMG Sponsor IQ lets those independently owned properties share approved first-party sponsorship signals into one intelligence layer.
Sponsor invites property
The sponsor asks a rights holder, creator, event or publisher to connect approved signals.
Property grants access
The owner controls what channels and data are shared.
Sponsor IQ scores value
Content, fan response, sponsor fit, timing and brand safety are analysed.
Reports prove value
Sponsors and property owners get evidence for renewal, planning and action.
Not just dashboards. Sponsor-ready decisions.
Turn fan attention into sponsor value.
If your sponsorship depends on video, podcasts, social content or fan communities, MMG Sponsor IQ shows what worked, what fans said and what to do next.